"You miss 100 percent of
the shots you don’t take"

− Wayne Gretzky

"I hated every minute of training, but I said, ‘Don’t quit.
Suffer now and live the rest of your life as a champion."

− Muhammad Ali

"Aim for the sky and you’ll reach the ceiling,
aim for the ceiling and you’ll stay on the floor"

− Bill Shankly

"Success is no accident. It is hard work, perseverance, learning,
studying, sacrifice and most of all, love of what you are doing or learning to do."

− Pele

"I can accept failure, everyone fails
at something. But I can't accept not trying."

− Michael Jordan

"Behind every kick of the
ball there has to be a thought."

− Dennis Bergkamp

"If you’re in the penalty area and don’t know what to do with the ball,
put it in the back of the net and we can talk about your options later."

− Bob Paisley

"Sometimes you're not sure about a player. Sometimes you doubt.
Sometimes you have to guess. Sometimes... you just know."

− Alex Ferguson


At ie:sports we offer a well-rounded and unique service for our clients. Our clients do not get a single person’s support, they get a team. A team of experts with a vast experience in the sports and media industry, ensuring every aspect of our service is delivered with 100% competency.

We are focused solely on the management of football players; our philosophy is our players’ interests are paramount. With strong proven connections in the world of football, matched by our erudite understanding of the game, we are in the business of making sure we get the best for our clients, both on and off the field. Together with our sister company, ie:music’s, long list of past and present brand partners and our current commercial relationships and PR awareness, we pride ourselves in turning individuals into global icons.

At ie:sports, we understand the pressures, problems and rewards that will undoubtably play a part in our clients’ professional and personal lives. This is reflected in our commitment in delivering for them off the field, relinquishing some of the pressures that our clients face on the field.

Our clients are unique. As such, we tailor our approach to each individual, based on specific needs and requirements. Just as with the boots, one size does not fit all.

Charities we support

ie:sports team

Hamilton Bowler – Managing Director 

Tasked with building a sports management department for the well respected ie:music, Hamilton’s domestic playing experience, commercial background and years at the global sports brand Adidas, coupled with experience in talent management with some of the biggest names in sport.

This has enabled Hamilton to understand management from a broad prospective. Constantly striving to learn, succeed and push those boundaries, he leads the ie:sports ethos ‘you get out what you put in’.

Ricky Pattenden – Executive Manager

Ricky has an extensive background in football having worked for top flight clubs in the both the UK and overseas. 

With 10 years of football related experience, Ricky brings a wealth of knowledge around the finer details of what makes a successful sports management company and has been called a ‘shrewd negotiator’, not resting until the best possible deal for his clients is brokered.

Joel Grenell – Executive Manager

Joel brings over 10 years of experience working in player management, marketing and sports wholesale retail within the Australian Market. During this time Joel has built a unique and key network of contacts enabling him to be at the forefront of Australian football through a variety of avenues.

Joel has previously worked for leading sports management companies as well as Nike and Puma before joining the ie:sports team.

Andrea Ginola – Player Liaison

Andrea oversees our French clients and splits his time between London, Paris and Nice. Andrea comes from a footballing family and has used the extensive contacts available to him to ensure that ie:sports are positioned to represent the very best talent in French football.

Fluent in French and English, Andrea has an infectious love for the game and cares deeply about the careers of our clients. 

ie:sports australia

Executively managed by Joel Grenell, ie:sports Australia has a dual focus; not only to represent the very best talent that Australia has to offer but to also support and grow the domestic Hyundai A League by brokering deals for marquee players to strengthen playing quality and exposure of the league.

Being one of the only European based agencies making a full time effort to bridge the gap between the A-League and European football,  we are in a unique position to support our clients’ desires to play at the very best level that they can.

With Joel’s commercial background at both Nike and Puma, as well as a wealth of experience at high profile sports management agencies, we have an ever increasing brand portfolio to engage young talent with, accompanied by a well-groomed, personalised service for each and every client.

ie:sports services

At ie:sports we offer a wide range of services as detailed below, ensuring a fully equipped management service.

Club Contracts / Loan Deals

With a comprehensive national and international network, we have vast experience and extensive knowledge in finding our client the right club at the right time.

Financial and legal advice

ie:sports can provide the very best financial and legal advice utilising our in-house team who specialise in this field.

Commercial management

ie:sports provides in-depth commercial support for all our clients. Whether it is negotiating multi-million pound endorsements or our clients’ first boot deal.

Post football plan

ie:sports is committed to providing our clients with support and direction when their football career comes to an end. Using our large network of media, sport and commercial contacts, we ensure a smooth transition along an exciting new pathway.


ie:sports are lucky to have several partners whose expertise allow the full support to our clients. Whether its sourcing a new car, house or school for your children we have the power to make it happen.

Media / PR

We offer a wide range of media training for all our clients as part of the package. Ensuring positive PR and generating media opportunities for our clients is part of the day-to-day job that we offer.

ie:sports associated brands

We pride ourselves on connecting clients and brands who complement each other with a vision to building a longterm, mutually-beneficial relationship.

Contact ie:sports

Hamilton Bowler
Managing Director
 +44 (0) 20 8600 3400
 [email protected]

Ricky Pattenden 
Executive Manager (UK)
 +44 (0) 20 8600 3400
 [email protected]

Joel Grenell
Executive Manager (Australia)
+61 (0)2 8488 6111
 [email protected]

Andrea Ginola
Player Liaison (UK / France)
+44 (0)2086003400
[email protected]iesports.co.uk



ie:sports – London
111 Frithville Gardens
W12 7JQ
+44 (0) 20 8600 3400

ie:sports – Sydney
35 Buckingham St.
Surry Hills
Sydney, 2010 Australia
+61 (0)2 8488 6111

ie:sports – Los Angeles
Suite 601, 8899 Beverly Boulevard
West Hollywood, CA 90048
United States
+1 310 273 4700

part of the ie:music group